NEW GOLD RUSH SERIES SERIES
NEW GOLD RUSH SERIES TV

Growing up, she had family friends who were descended from Chinese miners. The Gold Rush led to a major wave of Chinese immigration to Australia and, by 1861, over three per cent of the Australian population were born in China.Д¬hen - whose family moved to Australia from Taiwan in 1994 when she was eight years old - was fascinated by the Gold Rush as a child. It's really our origin story in many ways,' says Chen. 'The Gold Rush has always been quite a special obsession in the hearts of Australians and certainly, in the hearts of Chinese Australians. Speaking to ABC Arts, she said: 'I'm hoping that there'll be a day in the near future where we can sit down with the Chinese community in Chatswood or Box Hill and watch New Gold Mountain and celebrate ourselves.' 'The first step' The show is told primarily in English and Cantonese, and is available to stream in English, Traditional Chinese, Simplified Chinese, Vietnamese, Korean and Arabic.Д¬hen has been overwhelmed by the support for the show online and from parts of the Chinese community. ' we, as a team, have this immense desire to shift the cultural needle in how we perceive Australian stories.' Listen to Stop Everything! For more pop culture coverage.

NEW GOLD RUSH SERIES SERIES

( Supplied: SBS/Goalpost Television)Д¬hen, who previously helmed episodes of Wentworth and SBS's Homecoming Queens, directed all four episodes of New Gold Mountain, etching her filmmaking ethos onto the series - which was created by Kiwi screenwriter Peter Cox (This Is Not My Life).Д¬hen told Stop Everything!: 'Opportunities like these don't come around that many times in a career and вЂ¦ I feel like I had been preparing for it my whole life. The mobile program alone accounted for a 30 percent lift in program and premiere date awareness and a 26 percent lift in intent to tune in, significantly surpassing desktop performance.Chen is a 2011 graduate of the Master of Film and Television at the Victorian College of the Arts andВ has been nominated for AACTA and Australian DirectorsвЂ™ Guild awards. Mobile entries accounted for approximately 17 percent of total sweepstakes registrants, and innovative campaign execution generated engagement rates over 12 times the mobile benchmark. users panned for gold on their mobile devices, yielding over 52,000 sweepstakes entries. In terms of campaign participation, within just one week over 600,000 U.S. On October 26, the Gold Rush third-season premiere episode became Discovery ChannelвЂ™s highest-rated premiere in almost three years, and was the networkвЂ™s highest-rated primetime telecast in 2012. The вЂњPan for GoldвЂќ campaign delivered the results that mattered most to Discovery: actual tune-in. mobile network partners, the campaign turned gamers into gold rushers while generating a significant volume of sweepstakes entries at the same time. Fans who entered the sweepstakes had to tune into the season premiere to see if they had won real Alaskan gold. Users unearthed a prompt to enter DiscoveryвЂ™s вЂњStrike GoldвЂќ sweepstakes as well as a Gold Rush commercial promoting the upcoming season. Accelerometer technology on smartphones and tablets encouraged users to shake their devices as if they were actually panning for gold to discover the riches buried underneath a simulation of swirling dirt and clay. Users were given a way to search for their own chances to win $100,000 in gold. вЂњPan for GoldвЂќ brought a sense of discovery and exploration to the user by encouraging millions of fans to engage in the first-ever mobile gold rush. To reach them in their own environment, the contestвЂ™s mobile platform immersed viewers in the wilds of Alaska through their phone. Since the series launch in 2010, Gold Rush viewers have accessed and engaged with entertainment content in new ways simply put, they want content when and where they want it.

NEW GOLD RUSH SERIES TV

Because of uncertain economic times, the вЂњPan for GoldвЂќ contest sought to bring the thrill of treasure hunting from the TV screen directly into the hands of the viewers. Gold Rush follows a group of out-of-work men risking everything in hopes of striking it rich in Alaska, as they mine for gold. The challenges in promoting the third-season premiere of Gold Rush were generating excitement for an already existing brand and driving new viewers to the show. Viewers of the Discovery Channel in general and Gold Rush in particular are associated with outdoor pursuits, adventure, and travel.

New gold rush series